Web Survey Bibliography
Title Online Interviews as an Instrument of the Development of Organizations. A Meta-Analysis of Online Surveys at Universities
Author Poetschke, M., Simonson, J.
Year 2005
Access date 22.04.2005
Abstract The number of online interviews grows continually. Within the last few years studies were carried out particularly as single topic interviews. Today, the conception of the permanent implementation of interviews becomes more and more important. Therewith, the capabilities of net supported interviews are emphasized.Conditional on the fast data appropriation, the automated feedback of results, the economical elicitation of opinions or attitudes and the availability of the interview as a communication platform, the online survey becomes a high-quality instrument for the development of organizations.A special challenge consists in motivating the respondents to participate in recurrent interviews which include the same aspects of the work and studies situation.A project at the University of Bremen, called "Studies Barometer", was initialised to analyse the acceptability and capability of online surveys. The interviews in the "Studies Barometer"-Project were addressed to students. Simultaneously, two employee surveys, which completed the picture of the university, also could be carried out.A meta-analysis of all surveys carried out till now should provide information about the conception and implementation of online interviews at organisations. Response rates and proportions of item nonresponse will be consulted for the evaluation of the data quality.Different ways for respondents recruitment were created as one main focus of variation between the studies. Several respondents were invited to participate in a survey by e-mail. In other studies the respondents received a letter which were distributed during the lessons.For the invitation by e-mail an address list was necessary. One of the major intentions of the "Studies barometer"-Project was to test different ways of compiling an e-mail address list at the university.Furthermore the content focus of the surveys were varied. As a result, a well known empirical finding could be replicated. The proximity to the topic and a subjective concernment of the respondents increases the willingness to participate. The more general the topic is, the less students respond to the questionnaire. The results of the empirical analysis should be contributed to the development of a best practice list for repeated online interviews at universities. Specific recommendations for the special context of the universities will be elaborated. Finally, general valid remarks regarding to possibilities for the increase of response rates in online surveys will be presented.
Abstract - optional Die Anwendung von Onlinebefragungen wächst. In den letzten Jahren wurden dabei meist Einzelstudien durchgeführt. Zunehmend gewinnen jedoch Fragen der dauerhaften Implementierung von Befragungen an Bedeutung. Die Vorteile der netzgestützten Befragung kommen hierbei besonders zur Geltung. Die schnelle Datenbereitstellung, die automatisierbare Rückmeldung von Ergebnissen, die kostengünstige Erhebung und die Nutzung der Befragung als eigene Kommunikationsplattform lassen die Onlinebefragung auch zu einem qualitativ hochwertigen Instrument der Organisationsentwicklung werden. Die besondere Herausforderung besteht hierbei darin, die Befragten zur Teilnahme an Befragungen zu inhaltlich wiederkehrenden Themen, die sich auf Aspekte des Arbeits- und Studienlebens beschränken, zu motivieren.Vor diesem Hintergrund wurde an der Universität Bremen im Rahmen des Pilotprojekts Studienbarometer der Frage nach der Akzeptanz und dem Potential von Onlinebefragungen nachgegangen. Im Mittelpunkt des Pilotprojektes standen Befragungen Studierender. Parallel dazu konnten jedoch auch zwei Mitarbeiterbefragungen realisiert werden, die das Bild über die Universität vervollständigen.Eine Meta-Analyse der bisher durchgeführten Studien soll Erkenntnisse darüber liefern, wie organisationsinterne Onlinebefragungen durchgeführt werden können. Als Maße für die Güte der erhobenen Daten werden spezifische Rücklaufquoten und Anteile von Item Nonresponse untersucht. Ein Schwerpunkt der Variation in den Einflussfaktoren lag auf unterschiedlichen Rekrutierungswegen der potentiell Befragten. In einigen Studien wurden die Befragten per E-Mail eingeladen, in anderen über einen Brief, der während der Lehrveranstaltungen verteilt werden konnte. Für die Einladung per E-Mail war die Bereitstellung von Adresslisten notwendig. Mögliche Wege für den Aufbau dieser Listen zu testen, war eines der zentralen Anliegen des Studienbarometerprojektes.Darüber hinaus wurde der thematische Schwerpunkt variiert. Hierbei konnte ein bereits empirisch gesichertes Ergebnis repliziert werden. Die Nähe und die subjektive Betroffenheit der Befragten erhöht die Teilnahmebereitschaft. Je allgemeiner das Thema ist, umso weniger Studierende antworteten auf den Fragebogen. Mit der Analyse wird eine Beitrag zur Entwicklung einer Best Practice List für wiederholte Onlinebefragungen an Universitäten geleistet. Es werden gleichermaßen spezifische Empfehlungen für den besonderen Kontext der Universitäten erarbeitet, wie allgemeiner gültige Anmerkungen zu Möglichkeiten der Erhöhung des Rücklaufes in Onlinebefragungen.
Access/Direct link Homepage - conference (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - Germany (361)
- Interviewer effects on onliner and offliner participation in the German Internet Panel; 2017; Herzing, J. M. E.; Blom, A. G.; Meuleman, B.
- Comparing the same Questionnaire between five Online Panels: A Study of the Effect of Recruitment Strategy...; 2017; Schnell, R.; Panreck, L.
- Push2web or less is more? Experimental evidence from a mixed-mode population survey at the community...; 2017; Neumann, R.; Haeder, M.; Brust, O.; Dittrich, E.; von Hermanni, H.
- Social Desirability and Undesirability Effects on Survey Response latencies; 2017; Andersen, H.; Mayerl, J.
- Comparison of response patterns in different survey designs: a longitudinal panel with mixed-mode and...; 2017; Ruebsamen, N.; Akmatov, M. K.; Castell, S.; Karch, A.; Mikolajczyk, R. T.
- Mobile Research im Kontext der digitalen Transformation; 2017; Friedrich-Freksa, M.
- Kognitives Pretesting; 2017; Neuert, C.
- Grundzüge des Datenschutzrechts und aktuelle Datenschutzprobleme in der Markt- und Sozialforschung; 2017; Schweizer, A.
- Article Establishing an Open Probability-Based Mixed-Mode Panel of the General Population in Germany...; 2017; Bosnjak, M.; Dannwolf, T.; Enderle, T.; Schaurer, I.; Struminskaya, B.; Tanner, A.; Weyandt, K.
- Socially Desirable Responding in Web-Based Questionnaires: A Meta-Analytic Review of the Candor Hypothesis...; 2016; Gnambs, T.; Kaspar, K.
- Methodological Aspects of Central Left-Right Scale Placement in a Cross-national Perspective; 2016; Scholz, E.; Zuell, C.
- Predicting and Preventing Break-Offs in Web Surveys; 2016; Mittereder, F.
- Incorporating eye tracking into cognitive interviewing to pretest survey questions; 2016; Neuert, C.; Lenzner, T.
- Geht’s auch mit der Maus? – Eine Methodenstudie zu Online-Befragungen in der Jugendforschung...; 2016; Heim, R.; Konowalczyk, S.; Grgic, M.; Seyda, M.; Burrmann, U.; Rauschenbach, T.
- Comparing Cognitive Interviewing and Online Probing: Do They Find Similar Results?; 2016; Meitinger, K., Behr, D.
- Device Effects - How different screen sizes affect answers in online surveys; 2016; Fisher, B.; Bernet, F.
- Effects of motivating question types with graphical support in multi channel design studies; 2016; Luetters, H.; Friedrich-Freksa, M.; Vitt, SGoldstein, D. G.
- Analyzing Cognitive Burden of Survey Questions with Paradata: A Web Survey Experiment; 2016; Hoehne, J. K.; Schlosser, S.; Krebs, D.
- Secondary Respondent Consent in the German Family Panel; 2016; Schmiedeberg, C.; Castiglioni, L.; Schroeder, J.
- Does Changing Monetary Incentive Schemes in Panel Studies Affect Cooperation? A Quasi-experiment on...; 2016; Schaurer, I.; Bosnjak, M.
- Using Cash Incentives to Help Recruitment in a Probability Based Web Panel: The Effects on Sign Up Rates...; 2016; Krieger, U.
- The Mobile Web Only Population: Socio-demographic Characteristics and Potential Bias ; 2016; Fuchs, M.; Metzler, A.
- The Impact of Scale Direction, Alignment and Length on Responses to Rating Scale Questions in a Web...; 2016; Keusch, F.; Liu, M.; Yan, T.
- Web Surveys Versus Other Survey Modes: An Updated Meta-analysis Comparing Response Rates ; 2016; Wengrzik, J.; Bosnjak, M.; Lozar Manfreda, K.
- Retrospective Measurement of Students’ Extracurricular Activities with a Self-administered Calendar...; 2016; Furthmueller, P.
- Privacy Concerns in Responses to Sensitive Questions. A Survey Experiment on the Influence of Numeric...; 2016; Bader, F., Bauer, J., Kroher, M., Riordan, P.
- Ballpoint Pens as Incentives with Mail Questionnaires – Results of a Survey Experiment; 2016; Heise, M.
- Does survey mode matter for studying electoral behaviour? Evidence from the 2009 German Longitudinal...; 2016; Bytzek, E.; Bieber, I. E.
- Forecasting proportional representation elections from non-representative expectation surveys; 2016; Graefe, A.
- Setting Up an Online Panel Representative of the General Population The German Internet Panel; 2016; Blom, A. G.; Gathmann, C.; Krieger, U.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Stable Relationships, Stable Participation? The Effects of Partnership Dissolution and Changes in Relationship...; 2016; Mueller, B.; Castiglioni, L.
- Will They Stay or Will They Go? Personality Predictors of Dropout in Online Study; 2016; Nestler, S.; Thielsch, M.; Vasilev, E.; Back, M.
- Respondent Conditioning in Online Panel Surveys: Results of Two Field Experiments; 2016; Struminskaya, B.
- A Privacy-Friendly Method to Reward Participants of Online-Surveys; 2015; Herfert, M.; Lange, B.; Selzer, A.; Waldmann, U.
- The impact of frequency rating scale formats on the measurement of latent variables in web surveys -...; 2015; Menold, N.; Kemper, C. J.
- Investigating response order effects in web surveys using eye tracking; 2015; Karem Hoehne, J.; Lenzner, T.
- Implementation of the forced answering option within online surveys: Do higher item response rates come...; 2015; Decieux, J. P.; Mergener, A.; Neufang, K.; Sischka, P.
- Translating Answers to Open-ended Survey Questions in Cross-cultural Research: A Case Study on the Interplay...; 2015; Behr, D.
- The Effects of Questionnaire Completion Using Mobile Devices on Data Quality. Evidence from a Probability...; 2015; Bosnjak, M.; Struminskaya, B.; Weyandt, K.
- Are they willing to use the web? First results of a possible switch from PAPI to CAPI/CAWI in an establishment...; 2015; Ellguth, P.; Kohaut, S.
- Measuring Political Knowledge in Web-Based Surveys: An Experimental Validation of Visual Versus Verbal...; 2015; Munzert, S.; Selb, P.
- Changing from CAPI to CAWI in an ongoing household panel - experiences from the German Socio-Economic...; 2015; Schupp, J.; Sassenroth, D.
- Rating Scales in Web Surveys: A Test of New Drag-and-Drop Rating Procedures; 2015; Kunz, T.
- Mode System Effects in an Online Panel Study: Comparing a Probability-based Online Panel with two Face...; 2015; Struminskaya, B.; De Leeuw, E. D.; Kaczmirek, L.
- Higher response rates at the expense of validity? Consequences of the implementation of the ‘forced...; 2015; Decieux, J. P.; Mergener, A.; Neufang, K.; Sischka, P.
- A quasi-experiment on effects of prepaid versus promised incentives on participation in a probability...; 2015; Schaurer, I.; Bosnjak, M.
- Response Effects of Prenotification, Prepaid Cash, Prepaid Vouchers, and Postpaid Vouchers: An Experimental...; 2015; van Veen, F.; Goeritz, A.; Sattler, S.
- Recruiting Respondents for a Mobile Phone Panel: The Impact of Recruitment Question Wording on Cooperation...; 2015; Busse, B.; Fuchs, M.
- The Influence of the Answer Box Size on Item Nonresponse to Open-Ended Questions in a Web Survey ; 2015; Zuell, C.; Menold, N.; Koerber, S.